As the world becomes more connected, digital, and decentralized, the biggest barrier to innovation isn’t technology—it’s hesitation.
That apprehension was the focus of Crypto.com’s global launch.
By confronting the human truth of ‘fear of the first step’, we tapped into the real challenge of entering the world of crypto.
For a global launch of this magnitude, we went big with OOH placements, full page newspaper and flooded social.
