Indeed’s mission is simple: to help people get jobs. So they needed a global campaign that made that abundantly clear in any language.
And to prove that it worked, we hired real people through Indeed to bring the campaign to life. Everyone from hiring designers to actors and to even security guards to help create our films.
A series of films that connected all the jobs needed to do one job were created globally. Below are just a few examples.
Simple, but graphic OOH blanketed 11 countries during launch.
Phase II strategically targeted select cities with contextual installations on how things work.
Social supported a global narrative and stoked UGC stories that we featured across our owned channels.
