Coming out of the pandemic, studies showed that people were struggling with in-person connection. People were more likely to be distracted and look at their phone or let their mind wander, than stay in the moment with another person. For Starbucks, already known for coffee breaks, we launched the Starbucks Coffee Break-away, a chance for two people to reconnect in a special shared moment, over a Starbucks coffee.
We teased the launch of the campaign on social and through pre-roll.
The Coffee-breakaway launched on Starbucks Stories, their exclusive (only 12 stories a year) global storytelling platform.
We helped each participant craft their video to their loved one. Here is Jillian’s.
Over 1 million people watched our event trailer on Ashley Park's personal Instagram.
PR HEADLINES TO BE MADE IN PLACE OF BELOW:
THRILLIST: Starbucks is on a mission to help people reconnect.
PEOPLE: Starbucks surprises fans with stunt around coffee and connecting.
Washington Post: Warming Starbucks’ stunt urges people to slow down for a Coffee Break-away.
