Varo is a new kind of bank challenging an old belief: that banks only care about people who already have money. They needed a campaign that helped people see themselves as valued clients—no matter their balance.
People were invited to design and share their own $20 bills using the hashtag #MyMoney. Nearly 20,000 unique bills were made and shared.
Russell Westbrook was already signed on as a partner and spokesperson. Someone just needed to figure out how to leverage him to connect with the audience. Meet the financial advisor for those who don’t trust financial advisors.
Quick financial thoughts that mirrored the audience’s skepticism of banking showed up across social platforms.
